Reason

The draft landing page came back with "a painless visit, every time" in the hero. The Stak's rule already prohibits comfort promises, but the rule is buried in a paragraph and the model read past it. Pulling it out as its own hard rule so it can't be skimmed.

The change, side by side

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@@ -1,2 +1,6 @@-Tone is calm and concrete. Avoid promissory language about how a-visit will feel, and avoid superlatives.+Tone is calm and concrete.++HARD RULE — no outcome or comfort promises. The words "painless",+"pain-free", "guaranteed" and "the best" are prohibited in any+patient-facing copy. Describe what a visit involves, never how it+will feel.

Reason

Member count is from January and three pieces of copy have quoted it since. The club sent through the August figure this morning.

The change, side by side

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@@ -1,3 +1,3 @@-member_count: 2,640-last_updated: 2026-01-14+member_count: 2,900+last_updated: 2026-08-26 notes: VERIFIED — supplied by the club, both locations combined.

Reason

The catering minimum moved with the spring menu. This is one of the open questions on the gaps page, and the answer came back on yesterday's call.

The change, side by side

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@@ -1 +1 @@-Catering minimum: $850, within city limits only.+Catering minimum: $1,100, within city limits only.

Reason

There are two versions of the disclosure in the Stak and nobody can tell which is current. Proposing one page that owns it, so every other page can point at it instead of copying it.

The new page, as proposed

@@ -0,0 +1,14 @@+# Disclosures++The single source for Stonebrook's approved disclosure language.+Any page that needs a disclosure links here — it is never copied.++## Fee-only++Approved wording, verbatim, no substitutions.++## Performance++No performance figures, projections or return estimates appear in+public copy. There is no approved wording, because there is no+approved use.

Reason

The referral partner for oral surgery changed in June. The Stak still names the old practice, and a draft referral page picked it up.

The change, side by side

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@@ -1,2 +1,3 @@ Oral surgery and implants are referred out. Current partner:-Lakeside Oral Surgery.+confirmed with the practice before publishing — the June change+has not been recorded here yet.

Reason

Three separate drafts have described Rally as "part of a chain". The rule exists but sits under Positioning where nobody reads it. Suggesting it move up.

The change, side by side

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@@ -1 +1,3 @@-Rally is independently owned. It is not a franchise.+Rally is independently owned. It is NOT a franchise and is not+part of a chain — this is the single most common mistake in+drafts, so correct it on sight.

Reason

One of the pulled review quotes names the patient's employer, which is enough to identify them. It should not be quotable even though the review is public.

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@@ -1,2 +1,2 @@-> "Best cleaning I've had. Fit me in on my lunch break from the-> firehouse on 4th." — verified review, March+> "Best cleaning I've had. They fit me in on my lunch break."+> — verified review, March

Reason

A proposal draft quoted "six to eight weeks" as a delivery promise. The Stak says to phrase schedule as a range that names weather and permits — this makes that explicit in the pricing page.

The change, side by side

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@@ -1 +1,3 @@-Typical project runs six to eight weeks.+Typical project runs six to eight weeks of working time. Always+phrase this as an estimate that depends on permits and weather —+never as a delivery date.

Reason

Adding three words the studio flagged on last week's review call.

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@@ -1 +1,2 @@-Banned: timeless, curated, elevated, bespoke, luxe.+Banned: timeless, curated, elevated, bespoke, luxe, stunning,+dreamy, effortless.

Reason

The fourth location opened in April and the overview still says three rooms. Every draft that cites the count has been wrong since.

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@@ -1 +1,2 @@-Harbor & Vine operates three rooms across the city.+Harbor & Vine operates four rooms across the city. The fourth+opened in April 2026.