Marchwell Creative

marchwell · 11 pages · 6 numbers

Logos Color Type Voice Usage

The visual system and the voice rules, as the Stak carries them. Every value on this page is one Claude reads.

Color

Four values, and the tints between them. Click a chip to copy its hex; the token name is what the Stak's brand page and the site's CSS both use.

Marchwell Navy

#1A1E2E

--marchwell-primary

The wordmark, headings, and primary buttons.

Deep Navy

#151720

--marchwell-dark

Dark backgrounds and the reversed wordmark's ground.

Navy Wash

#DFE0E2

--marchwell-soft

Panels, callouts, and the quiet background behind a stat.

Signal

#B8862B

--marchwell-accent

One accent, used once per page. Never on body text.

Tints of the primary

ContrastBody text is never set in a brand color. The primary carries headings and buttons on white; the dark value carries white text.