The visual system and the voice rules, as the Stak carries them. Every value on this page is one Claude reads.
Usage
The short version, for anyone shipping something today.
Do
- Lead with the client's result
- Cite the Stak page behind every stat
- Keep the wordmark small
Don't
- Stack three adjectives
- Promise outcomes
- Put Marchwell's mark on client work
Hard rules from the Stak- Never use a client's work as an example without their written sign-off.
A draft that breaks one of these does not ship. Claude files a request instead.
Still open1 question on the Questions tab would change this page once answered. Until then the guide says nothing about them.